[BEAUTY] World’s First MAKE HERO Launches In Singapore

[BEAUTY] World’s First MAKE HERO Launches In Singapore

Affordable-Luxury Japan Beauty Cosmetics Store At Jewel Changi Airport

MAKE HERO, a joint venture between MAKE UP Inc., Ltd. - Japanese manufacturer and distributor of perfume, and HiROSOPHY - popular medical-grade skincare from Japan, lands its flagship store in Singapore’s Jewel Changi Airport. The store will house multi labels of top class and next generation Japanese skincare, beauty and health items. Currently, products range from $8 to $950 and with more than 70% retailing below $55, beauty consumers get to own some of the highest quality beauty products in the market, 100% made and packed in Japan. More new and surprise products may be introduced every quarter as the synergy between the two companies continue to evolve around highly original stores, with plans to expand in South East Asia.

Store Overview


No more average beauty. Reborn into your dream beauty with hero and and heroine products that save you from your beauty troubles. It is time to reset your expectations of beauty and health and transform into your own hero and heroine, ready to face all of life’s adventures.


An assortment of groundbreaking and highly-innovative products centered on beauty, cosmetics and health in this never before select store, delivers every item a hero product. Using Japan’s unique perspective and smart technology, a lineup of surprise products are available to successfully improve not only our exterior skin, but also rescue internal troubles such as bad memory and high sugar level. Some product highlights include caviar mask, CO₂ gel mask, placenta hair tonic, stem cell cream, pycnogenol lotion, and natto supplements.

Store location Jewel Changi Airport B1-281 Opening hours: 10:00 to 22:00
Category Skin care, body care, makeup, fragrance, supplements and more

Main brand


Having its own research base and a history of more than 30 years of medical-grade cosmetics with its ‘Art Beaute Series’, it is a brand that perseveres using high-concentration and high-cost ingredients that benefit the skin and body, as seen on celebrities such as Gong Li, Li Chen, Zhang Jiani, Bai Bing’s social media.

Parfait Amour SAVON SAVON

A Private brand of body care by MAKE UP INC with a line of body mists, body milk, fabric mists etc. Following soon its release, it has a solid sales ranking of more than eleven bottles sold every hour, gaining firm support from women for their irresistibly cute packaging. Parfait Amour has been a hit through social media and top Japanese word-of-mouth recommendation site – @ cosme.


A salon-exclusive brand that uses the highest quality skin care technology, standards and safety for beauty fanatics to achieve high-level beauty. Devoted to using only ethical methods and ingredients that are beneficial to the skin for every person to feel confident and look sparkling, one of its star series is SAQHA Skincare which uses the most advanced and effective stem cell technology.

Changi Airport

Singapore’s Changi Airport ranks first place at the 2018 World Airport Awards.
Changi Airport is the first airport in the world to win the accolade six years consecutively, holding the title of ‘The World’s Best Airport’. The airport, also known as Southeast Asia’s most important hub is now connected to Jewel via Terminal 1.

Jewel Changi Airport

Jointly developed by Changi Airport Group and CapitaLand, Jewel is located at the gateway of Singapore.
Designed by world renowned architect Moshe Safdie, Jewel will feature a distinctive dome-shaped facade made of glass and steel, making it an iconic landmark in Singapore. At approximately 137,000 sqm in size, it will offer a range of facilities including airport services, indoor gardens and leisure attractions, retail and dining offerings as well as a hotel, all under one roof.
Source: Jewel Changi Airport

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