innisfree unveiled its rebranded Green Tea Seed Serum last Saturday at the exclusive event graced by their brand ambassador, Yoona, as well as other prominent ASEAN personalities including rising Korean content creators, Q2Han.
Singapore, 2 April 2019 – Headlined by K-pop icon and brand ambassador, Yoona, innisfree held its firstever mega ASEAN event in Singapore for the grand unveil of its best-selling Green Tea Seed Serum, which now sports an all-new look as part its revamped brand identity announced in November last year.
Held on 30 March 2019 at Marina Bay Sands, the innisfree Green Tea Seed Serum ASEAN #WHydration Event marked Yoona’s first appearance in Singapore as the appointed face of the beauty brand. As part of the occasion, innisfree also brought in an exciting line-up of influencers from across ASEAN to the regional hub of Singapore, including names from Singapore, Malaysia, Thailand, Vietnam, Indonesia, and Philippines (refer to appendix for more information).
Alongside its Green Tea Seed Serum, the signature Green Tea Line was also introduced as the first of all innisfree ranges to update its packaging, complete with its new brand logo too. The refreshed packaging aims to communicate and reinforce innisfree’s DNA as a clean, modern and natural beauty powerhouse.
“We are delighted that the Green Tea Seed Serum ASEAN #WHydration Event was met with such heartwarming success, particularly with our beloved brand ambassador and K-pop icon Yoona. With the unveiling of the rebranded Green Tea Line across the ASEAN region, this marks a significant milestone for innisfree as we renew our commitment to deliver true healthy beauty to our consumers, said innisfree Global Division Vice President, Mr. Kim Chul. “We are forever thankful for the support of our loyal customers and valued partners for making this event possible, and we look forward to more of such experiences with our community of beauty-lovers.”
The highlight of the affair was a highly-anticipated closed-door fan meet session with Yoona – a special treat for 200 lucky innisfree customers. The multi-talented celebrity captivated audiences with her beauty and charisma during the question-and-answer segment, mini-games, and photo-taking opportunities, to the delight of adoring fans.
“I am so excited and honoured to be here in Singapore to represent innisfree,” said Yoona. “The Green Tea Seed Serum is one of my all-time beauty favourites with its super-charged hydration power, and I could not be happier to celebrate the launch of its new packaging at this special event!”
With the spotlight on the hero product – Green Tea Seed Serum, innisfree also held an open-to-public #WHydration Talk Show where both local and regional influencers participated in live skincare panels. Hosted by twin sisters and rising Korean fashion and beauty content creators, Q2Han, the panels engaged the strong audience turn-out with discussions about the importance of hydration, hydration tips, and the Green Tea Line’s many benefits.
SUPER-QUENCH YOUR SKIN WITH #HYDRATIONHERO:
THE REBRANDED GREEN TEA LINE
Known and loved for its super-charged hydration power, the innisfree Green Tea line delivers a firm layer of amino acid-infused fresh green tea water to keep your skin smooth and supple with a healthy glow. The comprehensive line-up consists of 21 products – categorised under the Green Tea Seed Line, Balancing Line, Cleansing Line, Mask Line, and Mist Line – developed to fit seamlessly into the varied skincare routines and preferences of every beauty lover. The rebranded Green Tea Line is now available in stores island-wide.