Viu combines Hallyu with the Thai wave to create a romantic comedy for Asian audiences
PCCW (SEHK:0008) – HONG KONG, August 29, 2019 – Viu, a leading pan-regional OTT video service from PCCW Media Group with more than 36 million monthly active users (MAU), today announces the production of My Bubble Tea, the latest Viu Original to be made in Thailand.
The 13-episode romantic comedy is developed based on insights from consumption preference of the highly engaged Viu audience base. In the six months of June 30, 2019, Viu-ers watched 30 billion video minutes in 2.9 billion video views.
Hallyu and Thai wave are two global entertainment phenomena and the cast of the new comedy represents a blend of two Asian cultures. Nichkhun Horvejkul is one of the most top rated artists and a member of Korean boy band 2PM. Mean Phiravich is extremely popular among Thailand’s Gen Z and Millennial communities. Much of his fame arose from a role in Love by Chance aired on GMM25 which also screened in mainland China with overwhelming response. The main cast commands a fanbase of more than 11.5 million social media followers. The comedy will be directed by Thammarong Sermrittirong, a director of Thai TV series The Gifted.
The comedy is based on a novel from Fictionlog, a leading user-generated content platform in Thailand. The storyline features a woman who falls for her handsome boss, and so concocts a supernatural bubble tea brew to win his love. In a bitter twist, a man she despises accidentally drinks the tea and falls head over heels for her – giving rise to a hilarious and chaotic love triangle. My Bubble Tea will be aired in the first quarter of 2020.
Ms. Janice Lee, Managing Director of PCCW Media Group, said, “From cast selection of talents who have great social media following to choosing an IP from Fictionlog that has an established online fan base, My Bubble Tea caters to the interests of the digital audience at the core of our content development.”
Ms. Lee added, “We identified the Korean Wave, or Hallyu, as one of Southeast Asia’s main entertainment trends a few years ago and have since channelled a lot of effort into offering premium Korean content to Viu-ers – a move proving to be successful in customer acquisition and engagement. The Thai wave is now lapping on the shores in Asia, while Hallyu continues to gather momentum. This has prompted us to explore the combination of Hallyu and Thai wave to create a new and hopefully refreshing breed of entertainment for our audiences.”
Viu aims to build an industry ecosystem for Asia, and globally, by bringing together show creators, directors, and production houses, wishing to showcase their work to a larger and more diverse audience crossing borders beyond their own markets. My Bubble Tea is one of the projects that aim to support Viu’s efforts to take Thai content to the rest of the world. Viu offers premium content and Viu Original through mobile app which is available for free download on App Store and Google Play, and on the web at www.viu.com.