Don Quijote Group brings its renowned retail concept to Southeast Asia through Singapore
Singapore, 29th November 2017: On 1st December 2017, Don Quijote Group’s holding company for overseas operations, Pan Pacific International Holdings Pte. Ltd. will open its inaugural Don Don Donki store in Orchard Central, presenting its eclectic retail experience in the heart of Singapore.
As the first flagship outlet in Asia, Don Don Donki aims to position itself as the ‘Japanese Brand Specialist’ by offering products that are either made or designed in Japan. Shoppers can expect the distinctive retail DNA of Donki that focuses on convenience, amazing prices and an amusement park-like shopping experience through the store’s unique concept and design.
Hideki Okada, Director, Pan Pacific International Holdings said: “Singapore is known to be Southeast Asia’s retail hub and is home to some of the biggest brands in the world. Therefore, we are thrilled to launch Don Don Donki here as our pioneer store for the rest of Southeast Asia. While we have retained the diverse range of products that define the Donki shopping experience, we have also made sure that they are carefully selected to suit local preferences.”
“Orchard Central is all about breaking down the boundaries of shopping mall standards and redefining the retail experience. Complementing Orchard Central’s ‘Center of New’ positioning, Don Don Donki and Hokkaido Marche further anchor Orchard Central’s appeal as a vibrant lifestyle destination for the increasingly mobile shoppers looking for fresh shopping experiences and differentiated offerings,” said Ms Mavis Seow, Chief Operating Officer, Retail Business Group, Far East Organization.
The double-storey retail space will become the first 24-hour Japanese discount store in Singapore, boasting a wide variety of goods including fresh foods (meat, fruits and takeaway meals), processed foods, everyday household items, cosmetics and novelty goods. Like its stores in Japan, Don Don Donki will continue to keep prices for their products affordable and competitive in Singapore. In partnership with Hokkaido Marche, Don Don Donki will offer shoppers in Singapore a Hokkaido-themed retail and dine-in space that features unique product offerings and successful tenants from the region.
“No other Donki store carries such a broad diversity of food choices, and the partnership with Hokkaido Marche will further elevate the dining experience here. We hope this will be a refreshing retail concept that Singaporeans can look forward to and heartily enjoy,” said Mr. Okada.