[RETAIL] Don Don Donki Opens new outlet in 100AM Mall

[RETAIL] Don Don Donki Opens new outlet in 100AM Mall

The expansion will mark the brand’s second store in Singapore and Southeast Asia

On 14 June 2018, Pan Pacific International Holdings Pte. Ltd. will open Don Don Donki’s second store in the heart of Singapore’s Central Business District (CBD), in 100AM Mall, located along Tras Street.

Don Don Donki at 100am Mall

Don Don Donki, Level 2 & 3 at 100am Mall

The new store marks the continuation of the brand’s expansion in Singapore, with Singapore still being the only country in Southeast Asia to host the Don Don Donki brand. Similar to its flagship Orchard Central outlet, the 100AM outlet will offer a wide range of food and non-food items at affordable prices.

Unique to the 100AM store is the new ‘Japan Mobile Foods’ corner dedicated to food items that cater to the busy office crowd in the CBD, who are constantly working even while on the go. The brand hopes to establish itself as the go-to convenience store for customers who live or work in the area.

Japan Mobile Foods, Grilled corn

Japan Mobile Foods, Rainbow Cotton Candy

Japan Mobile Foods

In the short term, the Don Quijote Group plans to continue expanding within Singapore and other parts of Southeast Asia. By using scalability, such as reducing the cost of shipping products, the group aims to offer products to customers at even lower price. They also aim to create store spaces that will be loved by customers in the area.

“We are excited to bring yet another one of our stores to Singapore in just six months since our first store was launched here in December 2017. With each Don Don Donki store that we open, we aim to retain the essence of the Donki shopping experience while also adapting the store’s offerings to the unique needs of the customers in the area. Business results from our first store have revealed that our food offering has done exceptionally well here, so that will continue to be a focus for the 100AM outlet,” said Hideki Okada, Director, Pan Pacific International Holdings.

Mr. Hideki Okada (left), Director, Pan Pacific International Holdings, & Mr Satoshi Machida (right), Managing Director, Pan Pacific International Holdings

Thursday, 14 June 2018
10am to Midnight (12am)

From 15 June onwards
Monday to Sunday
8am to Midnight (12am)

100AM Mall, 100 Tras Street
Singapore 079027
#02-01 to 05 & 22 to 26
#03-01 to 05 & 19 to 23

3-minute walk from Tanjong Pagar MRT station



  • Food (including fresh foods, meat, seafood, fruit and produce), liquor, disposable items, daily household items, cosmetics, stationery, fitness goods and more

Don Quijote Group’s Private Brand – Jonetsu Kakaku

  • Each category will contain products from Don Quijote Group’s very own private brand called “Jonetsu Kakaku”, which translates to Passionate Price
  • The Jonetsu Kakaku logo is a promise of affordability without compromising on quality

Japan Mobile Foods Concept

  • Don Don Donki 100AM will house a ‘Japan Mobile Foods’ area featuring takeaway food items that consumers can eat with just one hand, since they need the other to reply emails or take calls with while on the run
  • Some of the food items include:
    o Yakiimo – Piping hot baked Japanese sweet potato
    o Yakitomorokoshi – Japanese-style grilled sweet corn (soy sauce)
    o Takosen – Octopus Takoyaki sandwiched between Japanese crackers
    o Watagashi – Fluffy, fruity and colorful Japanese cotton candy
    o Gelato – Rich and creamy ice cream made from pure Hokkaido milk
    o Coffee – Original blend coffee that can be enjoyed as black or with Hokkaido milk
    o Fruit Juice – 100% fresh fruit juice with no sugar added*
  • Prices range from $1 to $5.90

Japanese products at Don Don Donki in 100am Mall

Japanese products at Don Don Donki in 100am Mall

Japanese products at Don Don Donki in 100am Mall

Japanese products at Don Don Donki in 100am Mall

Japanese products at Don Don Donki in 100am Mall


  • Opening Event ONLY FOR 14 JUNE 2018 at 100AM
    o Opening Ceremony will be on 14 June at 10am. Customers can special prizes including Donpen Eco Bags, confectionary products and many more as part of a giveaway.
    o Spend $100 on 14 June 2018 and get a free Donpen plushie limited edition. Redemption is at Level 3 behind the Donpen Catcher UFO Machine
    o Donpen Catcher UFO Machine
    ▪ Download the Don Don Donki Mobile App on iTunes & Playstore and play the sure-win Donpen Catcher UFO Machine at level 3. Prizes include dMiles (points earned when customers spend at Don Don Donki), confectionary products and many more
    ▪ Customers can play the sure-win Donpen Catcher with any purchase receipt @ 100AM Donki Store
    o Catch Donpen Live at 100AM on 14 June 2018
    ▪ Donpen will be wandering around 100AM Mall and Tanjong Pagar on 14 June 2018. Those who spot and take a photo with him and post it on Instagram and Facebook with #Donki100AM can stand to win a limited edition Donpen plushie
    ▪ Winners will be announced on Facebook (@DonkiSG) on 16 June 2018
  • Opening Month Promotional Items:
    o Japanese Peach, 2 pieces, $9.90 (Usual price at market rate). While stocks last
    o Japanese Grape, 1 pack, $9.90 (Usual price at market rate). While stocks last
    o Japanese Cherry, 1 pack, $9.90 (Usual price at market rate). While stocks last
    o Kate and Suisai all at 20% off for 2 weeks, excluding promotional items. Promotion will run till 24 June 2018
    o Japanese Premium Rice at $18.90 (Usual price at $25.90). While Stocks last
    o Maruchan Red and Green Cup Noodle at $1.00 (Usual price at $2.90). While stocks last
    o Popular Country MA’AM (Vanilla & Cocoa) Cookies at $3.00 (Usual price at $4.90). While stocks last
    o Hokkaido Milk 250ML at $2.50 (Usual price at $3.30). Promotion will run till 24 June 2018
    o All Promotions only at 100AM Don Don Donki
    o *Note: While there are other special store opening promotions, the ones listed here are customer favourites

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