Singapore, 29 March 2018 – Spring/Summer is a key fashion season where the entire Orchard Road focuses on the latest trends and looks fresh off the runways from fashion capitals. 313@somerset will be working with the iconic manga series, One Piece, to attract shoppers, and entice spending at the mall with various promotions and rewards
- 1. 313@SOMERSET X ONE PIECE
- 1.1. ONE PIECE POP-UP STORE (16 – 22 Apr I L1 Atrium)
One Piece, the long-running contemporary manga is the undisputed king of Japanese pop culture today. With over 400 million volumes in circulation worldwide, it’s the most popular manga of all time, and its ever-growing legion of fans is holding strong 20 years after its debut. In conjunction with the Spring/Summer fashion season, we are happy to be the first mall to host the One Piece Pop-up Store which will be a huge draw for the fans of One Piece. One of the greatest attractions of One Piece, is certainly the beautiful fashion pieces exhibited in the episodes.
Through this collaboration, we hope that shoppers will be able to discover and be inspired by one of the most cutting-edge fashion trends in the world.
An assortment of exclusive merchandise will also be on sale for the first time in Singapore, exclusively at 313@somerset.
- 1.2. OSSU COSPLAYERS (16 – 22 Apr I L1 atrium)
From 16-22 April, the first 25 shoppers per day who come down dressed as any One Piece character can redeem an exclusive One Piece goodie bag worth more than $100 at the Pop-Up Store.
- 1.3. COME AND MEET ONE PIECE CHARACTERS (20 & 21 Apr I 5pm I L1 Atrium)
Get ready to meet professional One Piece cosplayers and snap a meccha kawaii photo with them!
- 2. MALL PROMOTIONS
- 2.1. SUMMER SHOPPING BONUS (6 Apr – 6 May)
The first 1000 shoppers who spend a minimum of $150 (maximum 3 receipts) get to redeem a $10 313 voucher.
CLUB313 members need only spend $120.
- 2.2. LUCKY BONANZA (6 Apr – 6 May)
For a minimum $50 spend (maximum 3 receipts), shoppers stand a chance to win 313 vouchers and a 313 x One Piece exclusive goodie bag worth $100.
CLUB313 members will enjoy double chances.
- 2.3. GRAB A ONE PIECE TREASURE (16 – 22 Apr)
From 16-22 April, the first 25 shoppers per day who spend a min of $200 can redeem an exclusive One Piece goodie bag worth more than $100.
- 3. #313XONEPIECE UPLOADED (6 Apr – 6 May)
Spot any One Piece character around the mall and snap a picture together. Be one of 10 lucky winners to walk away with an exclusive 313 x One Piece goodie bag worth more than $150 each!
Shoppers can simply follow @313somerset on Instagram and upload their picture with hashtag #313xOnePiece.
- 4. GET ON LINE NAU! (11 – 19 Apr)
Be our friend on LINE and stand a chance to win $10 313 voucher by participating in our trivia quiz on 313@somerset LINE official account.
Terms and conditions apply for the above mentioned promotions.