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[KPOP] PUMA brings Hyolyn to Malaysia for the PUMA CALI Party

SINGAPORE, 29 April 2019 – Prominent Kpop star, Hyolyn, made her first-ever solo appearance in Malaysia on 27 April 2019 at a private event held in conjunction with PUMA Southeast Asia’s anchor campaign of the year – the PUMA #CaliTravelog featuring the iconic PUMA Cali sneakers. Replicating the ‘Cali vibe’, the party atmosphere featured elements […]

[EVENT] HALLYUPOPFEST K-POP EXTRAVAGANZA RETURNS THIS MAY WITH HEADLINING ACTS SUPER JUNIOR, MONSTA X, NU’EST and WINNER

SINGAPORE, March 23, 2019 | The most eagerly-anticipated K-pop music festival in the region, HallyuPopFest (HPF) returns this May for its second edition in Singapore. The best of Korean music and culture will converge at the electrifying K-pop extravaganza, which happens on the 25th and 26th of May 2019 at Singapore Indoor Stadium. Globally acclaimed […]

[FASHION] PUMA SOUTHEAST ASIA KICKSTARTS THE FIRST ANCHOR CAMPAIGN – PUMA #CALITRAVELOG – WITH K-POP STAR HYOLYN

HYOLYN TO MAKE HER FIRST APPEARANCE AS A SOLO ARTISTE WHILE FANS OF PUMA CALI STAND A CHANCE TO WIN A TRIP TO CALIFORNIA SINGAPORE, 3rd January 2019: PUMA Southeast Asia rolls out its anchor campaign of the year – the PUMA #CaliTravelog – featuring PUMA Cali sneakers and K-Pop star Hyolyn in the campaign. […]